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The way of charity and public welfare activities is changing into the action of coating enterprises

Chinapaintnetworknews:inthepublic'simpression,ChineseenterprisesbecamemoreandmoreinterestedincharityaftertheWenchuanearthquakein2008.ThemostpopularoneisWangLaoji'ssinglehighestdonationof100millionyuanattheCCTVdisasterreliefpartyaftertheearthquake.Inthefollowingyears,althoughhefellintosomeobjections,WangLaojicontinuedtogivecharityinthewayofdonationfundsBehavior,theresultiswhatyouseenow,fromthecorneroftheherbalteabrandtotheleaderoftheChinesebeveragemarket,manyenterprisesenvy. Charitiesandpublicwelfareactivitiestransformedintocoatingsenterprisesinaction Somepeoplecall2008thefirstyearofChina'spublicwelfareandcharity,becauseChineseenterprisesinthisyearhavereceivedbothattentionandrespectinthefieldofcharityandpublicwelfare,andarealsocontroversial.Especiallyinthesubsequentmediadisclosureofmany"fraudulentdonationdoors",onthecontrary,thereputationofenterpriseshasbeendoubledamaged,andChineseenterprisesreflectonhowtobetterfeedbacktosociety. Inrecentyears,thecharityprojectsofChineseenterpriseshavebeenquestionedbythepublicbecauseofthecontinuousexposureoftheblackcurtainofcharity.Mostpeoplethinkthatthemotivationofenterprisestodogoodisnotsimple.Thebiginvestmentistheforeshadowingof"selfhype".Theso-called"doinggoodtomakemoney"isconsideredtomakemoremoney. Afterseveralyearsofdevelopment,China'spubliccharityenvironmentisstillharsh,butthewayofenterprisestodopubliccharityhaschangedalot.Inthepaintindustry,manypaintenterpriseshavenotestablishedtheawarenessofCorporateCharitybefore,letalonecombinedwiththecompany'sdevelopmenttodeveloppublicwelfareplansanddeterminepublicwelfaregoals.ManypaintenterprisesarejustfollowingthetrendForculturalconstruction,weshouldshoutslogansintheareaofcorporateresponsibility,donatemoneyintheeventofdisaster,showourkindnessattheparty,andstriveforthebrandnameonthecharitylistasagimmickforpublicityandpromotion.Thiskindofdonationmethodshowsthecharacteristicsofsuddenandshort-term.Becausetheenterprisedoesnotprovidethesustainedpublicwelfareactivitiesinthelaterperiod,itiseasytocausethedonortofallintothedesperatesituationofbeingunabletosavehimselfquickly,andcharitywillloseitssignificance.However,thisoneortwotimesofcharitybehaviorismoredifficultfortheenterprisetohaveagreatimpactonthesociety.Forexample,WangLaoji'samazingperformanceaftertheWenchuanearthquakeisdifficultToreproduce.Inaddition,thiskindofshort-termcharitybehaviorofenterprises,onthesurface,hasnoimpactonthecharityandpublicwelfareenvironmentinChina,butthecasualatmosphereformedisexactlythemostharmful.Nowonderthepublicwillquestionthepublicwelfarebehaviorofenterprises,becauseitisdifficultforanenterprisetoprovethatitscharityandpublicwelfareprojectsarenothype,buttohelpthesocietyreducetheburden. However,itisgratifyingthatmanycoatingenterprisesinChinahaverealizedtheharmofintermittentandscatteredshort-termcharityactivities.Theyhavestartedtocombinethemainbusinessoftheenterpriseconsciouslyandlaunchcharityactivitieswithdefinitethemeandlong-termtime.Thiskindofsmallflowandlong-termwayisdifficulttohaveapositiveimpactintheshortterm,butithasagreatimpactonthebrandinfluenceandtalentsofcoatingenterprisesTrainingandsoon,themorewesticktothelatter,themoreprominentitssuperiority,cantrulyachieve"makingmoneyanddoinggood".BehindthegorgeousturnofthischarityactivityistheeffortsmadebycoatingenterprisestoimprovethecharityenvironmentinChina. Duringthe"oneeggrampage"activityin2013,NipponChinasetupfive"rampageforlove"teams,involvingmorethan30staffmembersandfamilyvolunteers,raising150000yuan.In2014,NipponChinaofficiallybecametheofficialsponsorpartnerof"oneegg'srampage"publicwelfareactivities.Inadditiontothesupportoframpageaction,italsoaddedmorecolorfulcolorstothe50kilometerhikealongtheway.50%ofalldonationsreceivedwillbeusedinthenon-governmentalpublicwelfareinstitutionssupportedby"oneegg'srampage",andtheother50%willbeusedintheNippon's"colorforlove"project."Colorforlove"isacorporatepublicwelfareprojectofNipponwhichhaslastedforseveralyears.ItshowsthestyleofNipponasaninternationalpaintgiantandhelpsmorechildrenhaveabrilliantfuture.Itcanbepredictedthatinthefuture,Nipponmaysponsormorepublicwelfareactivitiesrelatedtocoatingbusiness,andturnthemintolong-termbehaviors,whichisamatterofkillingtwobirdswithonestonetofurtherpoolNippon'sbrandinfluence,improvemarketshareandconsumers'trust. Ingeneralimpression,foreign-
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11
2020-02

New official website of Hunan Dijing environmental protection new material Co., Ltd. will be launched soon

Release time : 2020-02--11 Clicks : 0
HunanDijingChemicalNewMaterialCo.,Ltd.itspredecessorbeingHunanJiaheDijingChemicalScienceandTechnologyCo.Ltd.whichwasfoundedin2005,isamodernizedenterpriseintegratingR&D,production,salesandservingmiddle-and-high-endUVproducts.Sinceitsfounding,thecompanyhasobtainedgoodcooperativerelationshipwithclients,guidedbytheoperationphilosophyof“Pursuitforthesatisfactionoftheclients’demand”,thequalitypolicyof“First-ratequality,unceasingimprovement,respectforclients,mutualbenefitandinteraction”andtheservicetenetof“Professional,prompt,andofhighquality”.Atpresent,wehaveanumberofwell-knowninternationalbrandsasourclients,includingNokia,Samsung,SonyEricsson,Motorola,Huawei,ZTE,HTC,BYD,OPPO,Sharp,Coolpad,Lenovo,andBBK. Overtheyears,thecompanyhasachievedleapfrogdevelopmentintermsofitsteambuilding,businessexpansionandcooperativerelationshipwithclients.In2009,thecompanyconstructedinChenzhou,Fujiannewmodernizedplantofmorethan20thousandsquaremeterswhichhasnowbeenformallyputtouse,withthecapacitydozensoftimeslarger.Adheringtothetalentstrategyof“Bringinginandgoingout”,thecompanyhasforgedstrategicalliancewithmanywell-knowninternationalrawmaterialsuppliersandestablishedcooperativerelationshipinR&Dwithanumberofdomesticscientificresearchinstitutions,forminganexperienced,scientific,rigorousandactive-mindedtechnologyR&Dteam.Thecompanysuccessivelypurchasedamultitudeofcutting-edgetestinginstruments,andrebuilttheproductenvironmenttestingcentertoconvoytheR&Doftheproducts.ThecompanyalsosuccessivelyestablishedtechnicalmarketingservicecenterandproductionbaseinSouthChina,EastChina,NorthChina
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11
2020-02

New official website of Hunan Dijing environmental protection new material Co., Ltd. will be launched soon

Release time : 2020-02--11 Clicks : 0
HunanDijingChemicalNewMaterialCo.,Ltd.itspredecessorbeingHunanJiaheDijingChemicalScienceandTechnologyCo.Ltd.whichwasfoundedin2005,isamodernizedenterpriseintegratingR&D,production,salesandservingmiddle-and-high-endUVproducts.Sinceitsfounding,thecompanyhasobtainedgoodcooperativerelationshipwithclients,guidedbytheoperationphilosophyof“Pursuitforthesatisfactionoftheclients’demand”,thequalitypolicyof“First-ratequality,unceasingimprovement,respectforclients,mutualbenefitandinteraction”andtheservicetenetof“Professional,prompt,andofhighquality”.Atpresent,wehaveanumberofwell-knowninternationalbrandsasourclients,includingNokia,Samsung,SonyEricsson,Motorola,Huawei,ZTE,HTC,BYD,OPPO,Sharp,Coolpad,Lenovo,andBBK. Overtheyears,thecompanyhasachievedleapfrogdevelopmentintermsofitsteambuilding,businessexpansionandcooperativerelationshipwithclients.In2009,thecompanyconstructedinChenzhou,Fujiannewmodernizedplantofmorethan20thousandsquaremeterswhichhasnowbeenformallyputtouse,withthecapacitydozensoftimeslarger.Adheringtothetalentstrategyof“Bringinginandgoingout”,thecompanyhasforgedstrategicalliancewithmanywell-knowninternationalrawmaterialsuppliersandestablishedcooperativerelationshipinR&Dwithanumberofdomesticscientificresearchinstitutions,forminganexperienced,scientific,rigorousandactive-mindedtechnologyR&Dteam.Thecompanysuccessivelypurchasedamultitudeofcutting-edgetestinginstruments,andrebuilttheproductenvironmenttestingcentertoconvoytheR&Doftheproducts.ThecompanyalsosuccessivelyestablishedtechnicalmarketingservicecenterandproductionbaseinSouthChina,EastChina,NorthChina,inordertoprovidetheclientswithafullrangeofzero-distancewhole-course(pre-sales,sales,aftersales)service. ThecompanyhaspassedISO9001:2008qualitymanagementsystemcertificationandISO14001:2004environmentmanagementsystemcertification.Asalways,DijingCompanyprovidestheclientsaroundtheglobewithUVproductsofthelatestmodelandtopqualityaswellasfirst-classtechnicalservice.
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